Materially Improve Your ROI at HIMSS ’17

himms17-graphicHIMSS 17



  • The countdown for HIMMS ’17 has begun. Are you ready? Truly?
  • 40,000+ health IT professional, clinicians, executives and SELLERS from around the world will convene at the Orlando Coliseum for five full days.
  • Focus Areas will include:  Population Health, Clinical and Business Intelligence, Cybersecurity, Interoperability, Care Coordination, and Innovation.
  • 9 Anchor Exhibitors (Cerner, Epic, IBM, etc.) and 60+ Conference supporters (Accenture, AGFA Healthcare, Amazon Web Services, etc.) will have the dominate presence on the exhibition floor.
  • Rounding out the exhibition will be 1,200+ Health IT SELLERS all vying to get/keep the attention of participants.

Our Point of View:

  • Any SELLER (large, medium, small) with a direct or remotely related health care IT offer attends HIMMS.
  • The SELLER to participant ratio is 1 to 3, making HIMMS by far the biggest “bling fest” of the year (lights, bravado, noise, food, alcohol, etc.).
  • 90% of the SELLERS look (booth, banners, attire) and sound (jargon) the same making them unique like everyone else creating an exhibition floor of commodities.
  • To stand out in the crowd SELLERS amplify the use of expense accounts to get “executive exposure” and gimmicks (chachkies, raffles, etc.) to get “booth traffic”.
  • Based on KA benchmarks, over 70% of the engagement models used at HIMMS are fatally flawed. Simply, they aid and abet the carnival noise of HIMMS and commodity behaviors.
  • Forward thinking sales and marketing executives know this and are breaking the tradition of over indulgence in the “business as usual” behaviors.
  • They know the engagement model they use at HIMMS with prospects and customers is the MOST IMPORTANT decision they must make to determine their success or failure in ’17.
  • Core to their approach to get and keep the attention of participants DURING and AFTER HIMMS is offering a distinct point of view (POV) about how they can impact the “business of healthcare” problems worth solving NOW.
  • Most of these SELLERS have partnered with KA to build explicit “business of healthcare” playbooks for their sales teams to reference and use collaboratively WITH HIMMS participants.
  • Participating at HIMMS has a very clear ROI for the intentional few. Be one of them!

pdfHIMMS 17

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