Behavioral Economics for Better Decisions

Behavior Economics for Better Decisions BY OLIVIA WILLIS, ALL IN THE MIND, ABC RADIO NATIONAL, SEPTEMBER 24, 2015 Summary: Humans misbehave! We’re irrational, indecisive and passionate, yet conventional economic theory assumes that we will always act logically (doesn’t take into account the “human factor”). Behavioral economics (BE) simply; if you want to encourage someone to do something, make it easier for them. Figure out the barriers that stop them and remove them. Foundation for BE is research from Amos Tversky Read More …